Paragon Primary Photo Requirements

Since February 4, 2013, your Paragon 5 system requires you to upload a primary photo before you can save a new listing. Effective April 4, 2013, any listings that have photos added that do not pertain to the property (i.e. agent photos, office logos or photos not authorized by NNRMLS) will be subject to an automatic Level 4 citation of $250. There will no longer be a 48-hour grace period.

NNRMLS Rules and Regulations require that listings, regardless of status, have a primary photo. The photo must depict the property for sale and shall not include text or pictorial overlays or marketing/promotional messages made on behalf of the listing broker or seller. Additionally, the subject property must be prevalent in the photo. NNRMLS Rules and Regulations Section 2.E.13.a.


Did you like this? Share it:

4 thoughts on “Paragon Primary Photo Requirements

  1. The new photo rules are onerous and too restrictive. It would prohibit an artists rendering of a new home. Furthermore to restrict so that the subject property has to be in every photo restricts showing the surrounding landscape. I object to this new regulation strongly

    • Hi Cole,

      Thanks for giving us the opportunity to clarify this point. An artist rendering continues to be acceptable so long as it represents the listing. If you wish to take photos of the landscaping that is perfectly acceptable as it is a depiction of the property. What you cannot do is add words to the photo or take a picture that does not pertain to the property. The reason for stronger enforcement of the photo rule is to deter agents from uploading photos that are clearly inappropriate. As soon as the listing is saved, it is distributed to as many as 350 consumer websites and thousands of auto-email notifications. Sadly, we have had more than one situation where our Members’ clients received listing information containing an inappropriate primary photo. If you have any questions about photos, please contact us. We encourage you to employ the best means with which to accurately describe your listings.

  2. Linda, under these rules, can a photo on MLS show the HOA amenities, such as the clubhouse, pool, golf course, etc? What about other communitiy amenities, such as walking paths or equestrian facilities, as long as all of the above are available to the owner of the property?

    • Hi Andrew,

      If the amenities are part of the Homeowner’s Association and the buyer can utilize those amenities, they can be included in a photo because they are considered part of the property. But, if they are community-related and not part of the property or Homeowner’s Association, those photos cannot be placed on the listing. Call if you have any other questions!

Leave a Reply