New Marketing Idea from USPS!

On December 10, 2015, the Reno-Sparks Association of REALTORS® hosted a class called “Rethink Marketing” to introduce members to the Every Door Direct Mail® marketing solution. If you missed this great class, you might want to read on to see if this might be a good fit for your business plan! It’s great idea for targeting neighborhoods to introduce yourself or to announce an open house event.
Link to the website or watch a short video here.

What is Every Door Direct Mail®?

The Every Door Direct Mail® service is a simple and cost-effective option for local businesses to send up to 5,000 mail pieces a day per zip code. On the EDDM website you can use the online tool to easily choose neighborhoods and zip codes you’d like to target. You can even use demographic data including age range and average household income and size to help make your choices. There’s no need to buy addresses or mailing lists which can save you money. In fact, the pieces are not addressed, they are simply delivered to every house in your chosen area(s) by the mail carrier.

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How Does It Work?

  1. Plan Your Mailing
    Use our mapping tool to help choose your postal routes.

  2. Create Your Mail Piece and have it printed
    Design your own or hire a graphic designer to create it using Every Door Direct Mail® size specifications. Sometimes printers offer design services. You can print locally — some excellent local printers are Digiprint, Allegra or Panda Printing, or you can choose an online print house like Vistaprint.

  3. Pay Online or at the Post Office
    Pay for postage online with a free USPS.com® account or pay at the Post Office.

  4. Leave the rest to the Post Office
    Bring or send your mailing to a post office for delivery. Your mail pieces are delivered to your chosen neighborhoods/zip codes by the mail carrier.

To learn more, watch the USPS Direct Mail Marketing for Your Business video.

You can contact the USPS National Customer Support Center for help with Every Door Direct Mail-Retail® service by phone 877-747-6249.

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