Branded Virtual Tours Now Accepted in New Paragon Field

For years, members have had the ability to upload virtual tours into Paragon. These tours were then viewed by possible buyers through Client Connect, Auto-Email Notifications, and on Broker/Agent IDX websites. NNRMLS Rules required that these tours be Unbranded virtual tours. (See Rules & Regs, Section 5.3/Level 3 Citation Policy). Unbranded tours are specifically for use within the MLS  to prevent one member’s branding from appearing to another member’s client. Unbranded tours contain no logo or contact information about the listing agent or brokerage.

This rule has not changed. However, there is now the option to also upload a Branded Virtual Tour (with your name, logo, and information) into a NEW field in Paragon. This Branded virtual tour will be sent out through your Syndication channels to sites such as Zillow, Realtor.com, Homes.com,and other ListHub portals. When visitors view your listings on these 3rd party sites, all of your branding will be prominently displayed in your Branded virtual tour. Your own Broker/Agent website will continue to display the UnBranded Tour. The Branded tour will only display on 3rd party consumer-facing websites.

NOTE: You will be able to upload your branded tours into Paragon at this time, but they will not be syndicated until a few short weeks down the road.

Branded_Unbranded Fields

Notice the new field is under the Unbranded Virtual Tour Field:

Please be sure the Branded and Unbranded Virtual Tours are uploaded in the appropriate fields! We do not want you to receive a Level 3 Citation of $500 for uploading a Branded tour into the UnBranded Virtual Tour field.

You will find these new fields on the Listing Input page as shown:

BrandedVirtualTour_Full-Page

 

 

 

 

 

 

 

 

 

NNRMLS is proud to continue to provide value to your marketing efforts. Contact us if you have any questions.

 

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6 thoughts on “Branded Virtual Tours Now Accepted in New Paragon Field

  1. A bold approach for the industry; perhaps the industry is ahead of the curve in delivering to the general public, to the brokers, and to the sales associates… what they have been asking for. Forward thinking; and I for one, love it. If the industry does not deliver… someone outside of the industry will.

  2. Thank you…it’s been tedious all these years to go into each individual syndication site and replace the virtual tour. So excited for this new, helpful tool.

  3. Thank you for this change. However, I’d like to point out that l these ‘rules’ about branding, signage etc.so the actual listing agent’s name does not show up to our buyer-clients when we send them information is negated because the name of the brokerage and listing agent do appear at the bottom of the client all fields printouts that we send. Look at the last line of page 2 of the report — ‘This seller of this property is represented by XXXXXX Realty ……(name of agent). Is there are reason for this?

    • Thanks for the comment and question, Lori! In order to be in compliance with the settlement between the Department of Justice and the National Association of REALTORS over the Virtual Office Website lawsuit of 2008, MLSs were required to have actual paper handouts and virtual handouts be equal. If we continued to give listing agent/broker attribution on websites, we needed that to be included in anything that could be handed to a client in the real world, as well. We were very careful to limit this to “attribution” rather than contact information and branding. The client all fields credits the listing Brokerage and Agent, but it never includes a live link, phone number, email or website information. Because we have built in this attribution, we are able to ensure every member is treated equally. Adding contact information to the public listings remarks changes that balance. Please call or email if you have other questions!

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